Urban transportation systems, such as heavy rail, light rail, and buses, play an important role in the movement of people to and from work, shopping, and leisure. Subsequent to the economic downturn of 2008 and increased gasoline prices, people rely on transit more than ever and in significantly increased numbers. However, some might say that it is uncertain whether this trend will continue if fuel prices decrease.

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In light of these factors, how do urban transportation systems secure ridership at current levels? How can they attract more riders? The speakers looked at best practices for improving customer satisfaction and discussed sustainable development of urban transportation.